Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

auroranovae AG uses cookies and similar tracking technologies on our website auroranovae.world to enhance your browsing experience, analyse site traffic, and support our marketing efforts. This Cookie Policy explains what cookies we use and why.

2. Types of Cookies We Use

We use different types of cookies for various purposes:

Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of necessary cookies.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular pages, and user behaviour patterns.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages, such as chat functions or video content.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and advertising purposes.

3. Specific Cookies We Use

Below is a detailed list of the cookies we use on our website:

4. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We use the following third-party services:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how you use our website, including your IP address, browser type, referring/exit pages, and timestamp information. This information is transmitted to and stored by Google on servers in the United States and other countries.

Google Ads

We use Google Ads for remarketing and advertising purposes. Google Ads uses cookies to show you relevant advertisements based on your previous visits to our website and to measure the effectiveness of our advertising campaigns.

Google Fonts

We use Google Fonts to display custom fonts on our website. When you visit our site, Google may set cookies to optimise font loading and improve performance.

5. Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google tags behave based on your consent preferences. When you deny consent for certain cookie categories, Google tags operate in a privacy-enhanced mode that respects your choices whilst still providing essential functionality.

This technology ensures that your consent preferences are respected across all Google services integrated into our website, including Analytics and Ads.

6. Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-necessary cookies, or customise your preferences. You can change your preferences at any time by clearing your browser's local storage and revisiting our website.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically:

• View what cookies have been set and delete them individually
• Block third-party cookies
• Block cookies from particular sites
• Block all cookies from being set
• Delete all cookies when you close your browser

Opt-Out Links

You can opt out of Google Analytics by visiting: Google Analytics Opt-out

You can opt out of Google Ads personalisation by visiting: Google Ads Settings

7. Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly. Specifically:

• Your preferences and settings may not be saved
• You may see the cookie consent banner on every visit
• Some interactive features may not work correctly
• We may not be able to provide personalised content or recommendations

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, new technologies, or legal requirements. We will notify you of any significant changes by updating the "Last updated" date at the top of this policy and, where appropriate, providing additional notice on our website.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: